I just finished doing a lot of spreadsheet work to figure out the answer to this for when my M3 arrives. Here's what it boils down to (and I'm on Southern California Edison so your local utilities might be different).
The EV-only rate requires a second meter. You can't get it on your main line. The EV-only rate is the lowest you can possibly get, 10 cents per kwh during off-peak hours. Getting the second meter is a good idea if you can't get a TOU (time of use) plan on your main line.
The TOU plan means you get charged more per kwh (even as high as 40 cents per kwh) during peak hours, but substantially less during off peak and "super" off peak hours (where you can get rates as low as 12 cents). The TOU plan works great if you don't typically have people at home during the day, so you don't use much of the high-rate power and you do all your electrical stuff (dishes, laundry, charging your car, using your central A/C, etc...) during the low-rate times of day. In the case of a Tesla, set it to begin charging at 10pm (when the 12 cent rate begins) and you can fill the battery with power that's only a tad more expensive than the EV-only rate. Plus, a TOU rate won't require the installation of a second meter and setting up a second service. That does cost you money out of pocket, whereas simply switching to a TOU plan does not.
Now if you have people home all day (stay at home spouse, work at home, kids at home during summer vacation, etc...) then the TOU is not a good idea since you'll have people using lights, A/C, television, and other stuff when rates are high. So in a case like this, using a standard 4-tier system is best since you won't be dinged for WHEN you use power, just by HOW MUCH you use. At this point you get a second meter that uses the EV-only rate so you can charge your car at night when you get cheap rates and you won't blow your usage into Tier 4 on the main meter. The downside is that you have to pay for the second meter...but it might be worth it if you would otherwise spend a lot of money on Tier 4 or Peak-rate power.