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Tesla Seen Adding All-Wheel-Drive Model S Version by Analysts
2014-10-07 04:00:01.7 GMT
By Madeline O’Leary
Oct. 7 (Bloomberg) -- Tesla Motors Inc. will probably
unveil an all-wheel-drive variant of the Model S luxury sedan on
Oct. 9, said analysts including Brian Johnson at Barclays Plc
and Ivan Drury at Edmunds.com.
The move would better position the electric-car maker in
cold-weather markets such as New York and Boston where many
consumers demand all-wheel drive for use on snowy, wet roads. It
would also better align Tesla against top luxury brands
including Bayerische Motoren Werke AG’s BMW, Daimler AG’s
Mercedes-Benz and Toyota Motor Corp.’s Lexus.
“Would it make sense as a logical move? Completely. Would
Tesla gain sales? Certainly,” Drury, a senior analyst at
Edmunds, said in a telephone interview yesterday. “Tesla has
nothing to lose by offering all-wheel drive, especially when
every one of its competitors offers it.”
By adding that capability, Tesla might gain the most in the
Northeast, where the feature could make drivers “that much more
confident that the vehicle can get them where they want to go
regardless of outdoor weather conditions,” said Karl Brauer,
senior analyst at Kelley Blue Book.
Tesla Chief Executive Officer Elon Musk on Oct. 1 posted on
Twitter that the Palo Alto, California-based automaker would
“unveil the D and something else.” The billionaire included a
photo of a darkly lit, partially hidden Tesla and the Oct. 9
date.
Elizabeth Jarvis-Shean, a Tesla spokeswoman, yesterday
declined to comment about the analysts’ remarks on an all-wheel-
drive Model S.
Driver Assistance
Barclays’s Johnson wrote in a note that Tesla’s
announcement will probably include a “dual motor Model S,” to
provide all-wheel-drive capability, and “driver assistance
systems.”
A person familiar with the carmaker’s plan said on Oct. 3
that Tesla will make its first foray toward automated driving,
joining its rivals in offering technologies such as a feature
that can keep the car in its lane.
From 2009 through the first six months of 2014, the rate of
premium luxury buyers who opted for all-wheel drive rose to 46
percent from 33 percent, according to data compiled by Edmunds.
The demand for all-wheel-drive transmissions, which let all four
wheels propel the car, increased in the mid-2000s, said Brauer,
the Kelley Blue Book analyst.
After all-wheel drive became popular in sport utility
vehicles, consumers decided they wanted it in cars as well, he
said. Now, particularly in the luxury market, it’s “seen as an
expected option,” he said.
“Even on dry pavement, all-wheel drive provides a
performance benefit because it can help you turn a corner more
accurately and responsibly,” Brauer said.
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