A couple of weeks ago I would have said the same thing. But what if... Revealing the Y is the perfect way to "tame" M3 demand. If they show a Design Concept or Beta version of Y, announce production to, say, 2019 and allow M3 reservation holders to convert to Y for free, they could shift some of the (by that time 500k+) demand to 2019.
I agree that something along the lines of what you are suggesting is likely to happen.
Announcing the Y before the Model 3 is officially launched solves quite a few problems for Tesla. They have more demand than they can handle for the 3, and they want to ramp up to a total of 1M vehicles by 2020. It would be helpful to have some sense of the demand for the Y to plan production to reach the 1M vehicle goal and maximize total sales between now and 2020.
Assuming they stagger production so that the Y is released 12-18 months after the 3 launches, it seems logical and manageable from a production standpoint to have the Y reveal sometime before the 3 is launched. The design of the 3 will be finalized in about a month, which gives Tesla lots of time to fine-tune the Y design to maximize sharing of parts and optimize it for ease of production, at the same time they work out the kinks in Model 3 production.
IMO, the biggest hurdle to moving forward with the Y on something like the timetable you suggest are the financial markets, which are more conservative than Elon. They did not exactly give a standing ovation to the Model 3 production acceleration announcement (mistakenly, IMO). But there is a lot that can happen in the next 12 months or so that could make the market calm down and become a little more receptive to what seems to me is a logical next phase in Tesla's growth strategy.
I don't think cannibalization of Model 3 orders is a real concern given the number of pre-orders that have already been placed for the Model 3. Yes, some people would rather have a CUV than a sedan (personally, I wouldn't mind one 3 and one Y), but 400K+ reservations now could easily translate into 750K-1M pre-orders or more by the time of the Model 3 launch. They have more pre-orders than they can handle. The trick is figuring out how to expand production and infrastructure as fast as possible, while doing their best to ensure fantastic products and a smooth launch. The new planning geniuses they've hired hopefully can work out the details.
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