When I ordered my Model S, the Model S was already in production for a year and therefore I did not have the choice of buying a Signature version. In devouring all sorts of Tesla related information in the past year, I definitely noted the grumbling about the value of buying Signature editions. Just being first was apparently not enough, as being first in a technology product has attendant first production problems too. Compounded with the fact that Tesla is doing running changes in lieu of waiting for model year changes, there is a real issue surrounding the value of buying a Signature model. Since I just placed a reservation for a Model X and I had to make the decision for the first time and was thinking about what else Tesla could do to make Signature models have a higher value. Here are a few ideas: 1) Priority firmware updates. Signature model owners have the first priority for both beta and general production firmware updates if they so choose. We know that Tesla does gradual rollout of firmware updates and so Signature model owners should implicitly get first crack if they so choose. 2) Logo wear subscription. Two items each of all tesla branded clothing is thrown in - and all subsequent new versions for a period of x years (where x is likely 1-3). 3) Priority access to new model test drives 4) Special annual meeting of signature owners with Tesla upper management. Pay your own way to Fremont and get a special group meeting with the likes of Elon Musk, JB Straubel, Jerome, etc. Any other ideas?