futureproof
Member
In addition to new home market, another couple possible surprise growth drivers in 2014:
Rapid electric car market expansion. 1/3 of all electric car owns have a PV system. That leaves 2/3 without a PV system. With Tesla selling 23,000(est. 15K N.America) Model S's in 2013, and projected to sell 35,000(approx 15k-20K N. America) Model S's in 2014, might have a strong probability of Solarcity exposure to this ever expanding and highly underserved market. In addition, Solarcity has a deal with Honda and BMW to offer its customers discounts on PV installs and associated products. I know the BMW came out with its i3 this year of which reports have suggested multi-thousand person interest list, so, Solarcity might see a nice jump in customer growth here and into future years.
Rapid supercharger expansion. In 2013, the supercharger network went from 9 to 50. Already this year, the network has expanded to 82 (32 SC increase thus far) and by the end of 2014, that number should balloon north of 120. So, more than 70 additional N. American SCs in 2014. (Superchargers) With these superchargers comes Solarcity PV installations. I don't think they will necessarily add a large number to the bottom line, but as more PV systems are installed I think it could add up. The other aspect of supercharger deployments is energy storage. As far as I know, the goal is to have all superchargers equipped with Tesla energy storage capabilities. It might not seem too financially impactful on Solarcity revenue, but by having a vast network of PV+energy storage already in place here, they can fine tune and improve their energy storage management products as well utilize the feedback of the network to roll out its residential energy storage product when the time comes (as the utility issues with fees and charges settles on the residential front). So, not only might they see a jump in total MWs due to supercharger expansion, but they might be able to further refine their energy storage product for the other markets. If this helps in developing a compelling PV+energy storage product for their residential, commercial, and utility markets, then it could be a distinct advantage over their competitor's energy storage efforts and should pay off big time in future customer growth.
Rapid electric car market expansion. 1/3 of all electric car owns have a PV system. That leaves 2/3 without a PV system. With Tesla selling 23,000(est. 15K N.America) Model S's in 2013, and projected to sell 35,000(approx 15k-20K N. America) Model S's in 2014, might have a strong probability of Solarcity exposure to this ever expanding and highly underserved market. In addition, Solarcity has a deal with Honda and BMW to offer its customers discounts on PV installs and associated products. I know the BMW came out with its i3 this year of which reports have suggested multi-thousand person interest list, so, Solarcity might see a nice jump in customer growth here and into future years.
Rapid supercharger expansion. In 2013, the supercharger network went from 9 to 50. Already this year, the network has expanded to 82 (32 SC increase thus far) and by the end of 2014, that number should balloon north of 120. So, more than 70 additional N. American SCs in 2014. (Superchargers) With these superchargers comes Solarcity PV installations. I don't think they will necessarily add a large number to the bottom line, but as more PV systems are installed I think it could add up. The other aspect of supercharger deployments is energy storage. As far as I know, the goal is to have all superchargers equipped with Tesla energy storage capabilities. It might not seem too financially impactful on Solarcity revenue, but by having a vast network of PV+energy storage already in place here, they can fine tune and improve their energy storage management products as well utilize the feedback of the network to roll out its residential energy storage product when the time comes (as the utility issues with fees and charges settles on the residential front). So, not only might they see a jump in total MWs due to supercharger expansion, but they might be able to further refine their energy storage product for the other markets. If this helps in developing a compelling PV+energy storage product for their residential, commercial, and utility markets, then it could be a distinct advantage over their competitor's energy storage efforts and should pay off big time in future customer growth.
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