Right but same was true of electric cars pre tesla.
Lennar thinks it's a capital cost that adds to price of unit, and will only do if people demand and will pay premium. No imagination going on there. That's why there has to be a deal where tesla/solar city makes it cost neutral so that it becomes a differentiating feature. Then the competing builders will have to have it.
Can you imagine a deal where for 25k your house comes with a 3 year Model 3 lease, 3kw solar system including power wall? After 3 years you have buyout option on car. There's also graduated buyout on solar system or you can just have free and clear in 10 years.
Or $5k option on Model 3 to put in 3 kW system. Same buyout deal.
Somebody's got to think like that or residential solar remains a 1 by 1 custom market.
I started a business 4 years ago to market solar kit to Tesla buyers. $10k pre incentives for system that would power your car 10k miles per year. Had to stop because of installer issues, but guess what % of owners with houses who heard the pitch bought? >66%.
The Tesla buyer market, now over half a million strong with M3, is ripe for this offering. If deal structured right, could also be at least 20% penetration on new home buyers.
May I ask what kind of installer problem, if you don't mind. From a customer perspective what I see in Nevada is the changes implemented to net-metering has killed residential solar installation. Please note its both on solar system purchasing and leasing. This is not just Solarcity/Sunrun tantrum as one of the posters on GreencarReport suggested. This made me believe that it would poses as a major road block to the builder take-up model.
The following is the (edited to take out identifying info) letter from the largest installer when residential and commercial solar systems is combine in Nevada to their customers.
Dear Mr./Mrs. Customer,
We are writing to inform you what the latest NV Energy solar rates mean to you as a solar customer and to us as a company. Please understand that the renewable energy market and industry has constantly been changing as we all learn how to integrate these new technologies with the existing fossil fuel utility infrastructure. This debate is a national debate with individual utilities taking different approaches state by state. NV Energy proposed rate plan does cripple today’s solar electric market in the state of Nevada and it does impact the existing solar customer. However, the debate is not only about the impact to existing solar customers.
For existing solar customers: Currently as proposed and granted by the PUCN, existing solar customers will be subject to net metering changes and basic monthly charge increases which will be phased in over the next 5 years. These new rates can be viewed at
Net Metering. The monthly basic charge for solar customers will triple over the first 5 years and the rate customers will get receive for excess generation will go from 9 to 11 cents per kWh to 2.5 cents per kWh.
However, there has never been a public utility commission that has allowed a negative impact to existing solar customer before this. Our company expects that the grandfathering concept will be revisited and debated several times until a final decision is made. It’s still not too late to contact your local representative which can be found at
Who's My Legislator / What's My District and let them know how this impacts you personally.
For our solar installation company: Due to the new changes in the NV Energy rate structure we will not be selling any more residential solar systems until we have a reasonable solution for our customers. Unfortunately, this means that we will lose our existing employees who have been very valuable members of our solar family. The quality and craftsmanship has always been world class, and our solar installation company really appreciates all their time and effort helping us convert our world over to a cleaner planet. our solar installation company will still honor all of our workmanship warranties and assist with any service calls. our solar installation company customers still have major equipment warranties, for example the inverter(s) and solar panels, which exist for 10 to 25 years through the manufacture. If you have any warranty items or issues please call us at
***-***-****.
Additional Items and Details: We have been asked about battery backed-up systems. Unfortunately, NV Energy already has policy in place that will make installing a battery system challenging. In essence, NV Energy has a mandate that you must receive 100% of your power from them, not from another form of production (i.e. battery/solar combo). We do not feel comfortable installing these systems because we believe that NV Energy may one day impose extra fees that would negate any advantages earned. Despite all the talk about the Tesla Powerwall, we don't believe that the technology is ready for the application that everyone desires.
The renewable energy revolution is here to stay. Simply put it’s the right thing to do and your decision to go solar is very important to this world and our solar installation company really appreciates the decision you made. The PUCN decision was quite disappointing and we all have a lot of work to influence policy so that it works for everyone. Please don’t give up the faith and please help us continue fighting to do what is right for us as individuals and for this planet.
Thank you,