I say FINALLY someone said it out loud.The key isn't to discourage local usage. It is to build out the network to support the demand and in turn also drive demand.
Yes, if existing SC cannot cope with demand, add more SC.
If energy is getting too expensive, add more solar panels etc to generate own energy.
2M cars with $2k per car = $4B. That builds plenty of solar panels.
If those $4B still are not enough take some $$ from that liquidated marketing budget.
What marketing is better than "with this car you get free energy as SC stations"?
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Yes. And it simply means there is not enough SC ports. Add more.you have people sitting in their car waiting for amparking spot.