Article on Seeking Alphaa out BMW i3 being dumped on a ride sharing service spun as though it was some kind of competitive leap forwards for BMW by someone presumably pretending to be Long TSLA.
Article gives some encouraging and credible statistical trends about younger people abandoning ICE manufacturers for mobility services where cost per mile comes down to lifetime average energy, amortisation and maintenance costs and relies heavily upon OTA connectivity to add value which ultimately precludes non EVs - and if the truth be known, precludes non OTA network connected EVs as time goes on.
Yesterday I was speaking at a conference for Cleantechnica and a fellow speaker presented his Tesla hailing and rental business and an app powered at the back end by a data feed licensed from Tesla for fleet status monitoring and dispatch. The author of the Seeking Alpha piece is simply confused if he or she imagines BMW has stolen a march on Tesla. Ther has been a 100+ vehicle OTA connected hailed and dispatched Tesla rental fleet in Las Vegas for two or more years now and the BMWs in 2016 are still relying on cell phones and a BMW fleet operator has no idea where his cars are without use of a tracking service (like LoJack or similar) and no idea of their status because BMWs can't be sold with an OTA network because car dealers won't allow it.
I think the problem with the article is that potential competitors like BMW - and the shorts that think their efforts to compete matter a damn, simply have no real grasp of how far ahead Tesla actually is. In investment parlance this is basically just a due dilligence failure at this point.
Lack of adequate due dilligence is one of the biggest possible and least considered investing risks one could fall foul of when deciding between going long or short a stock and to what extent from zero to margined and/or leveraged.