Tesla S85D is being sold for 50% at Swiss Groupon equivalent

[Auzie]

You only had to pay the deposit if you managed to secure one of the 20 available spots in the queue. The number 20 is a deduction by the way (they don't officially disclose their stock but provide a % number live and it was getting down in 5% increments).

The site is legit and very well known around here. It was their 10th year anniversary week and some of the other stuff they sold was a USD 300 all you can fly pass with the Swiss airline and today a 3 Michelin star restaurant dinner for USD 10 (again with very limit stock).

I am really curious how they can pull this as Tesla Switzerland commented the next day they were not even aware of this. Especially, given that they offered to customize the car if you were ready to pay for the extra options at full price. The only way I imagine this can work if Tesla was not part of the deal is that they buy the car themselves and then immediately resell it to you for 50% of the price, taking the loss out of the advertisement budget. That represents though roughly 1 million for 20 cars compared to a 30 million annual revenue. This would be a severe financial hit over one day given that it's a low margin/high volume kind of business.

Ingenieur, I don't think they could buy them in the US directly as the cars are different. Blick is not the most reliable source out here btw :wink:

Anyway, they definitely got a lot of buzz from that

Thanks for the clarification, it is appreciated.

If we combine your statement in bold (my bold) and Causalien's post, quoted below, one possible scenario is that the 'lucky winners' are the insiders who bought the cars for themselves and used their cars to create the advertisement buzz. In that scenario, insiders get their metaphorical cake and get to eat it too.

This scenario falls apart if the identities of real winners are revealed and there are no connections to the business.

The second scenario is as you outlined, the business just covers the difference in cars' purchase - sale price out of their advertisement budget.

The third scenario is a mix of 1 and 2. Insiders keep some cars for themselves and sell some, but less than claimed on the site.

Probably sold to insiders who knew this was coming. The tax authorities should look into this.