In regard to a Tesla App Store as Musk mentioned on yesterday's CC. This leads to the larger possibility of carOS, and it's worth, similar to iOS or Android. As the cars get more autonomous, passengers/drivers/users will begin to interact with the OS more for media consumption, games, apps, ads, etc. And the cars will eventually have more and bigger screens. Imagine as the car drives by various locations, ads start appearing (okay, I know, but just saying).
This, I believe, is the principal reason Google and Apple are creating autonomous software -- not for the service itself but for the broader value of an internet connected car OS platform. I mean how much will all that screen real estate in future autonomous cars be worth? I think Apple and Google have asked such a question. I'm not sure if Tesla has. And I hope Tesla doesn't just whore themselves out to Apple or someone and become the cheap hardware to, say, Apple's more valuable carOS (like Samsung did with Android). This is why I would be against a partnership with Apple, unless Tesla gets a significant equity stake in that carOS platform.
As a very rough estimate, I would put the value of a successful carOS at anywhere from $100 - 500B, or more, depending on the how much of a market it has captured. And so if you add this to Tesla's other market opportunities, you get something like this:
- Large scale auto manufacturer, selling millions of vehicles a year: 100-200B (comparing to Toyota and VW market cap, and not F and GM which have major systemic problems)
- Tesla Energy: 20-100B (large uncertainty here; have to see how this market develops)
- Tesla autonomous ride hailing service: 200B (note that Waymo is *currently* valued at 170B)
- Tesla carOS (ala Android, iOS, for media consumption, games, apps, ads): 200B
TOTAL: ~ 500B (conservatively). And if you consider 10-20 years in the future, with inflation and population (market) expansion, you can arrive at a theoretical 500 - 1000B market cap, or even more. And there may also be yet unheard of opportunities available to Tesla. These numbers are also inline with Musk's compensation package. JM2C