Tell that to my wife that had to go to the Apple store not once, or twice… but four times… before she could decide on what model and color to buy to replace her 5+ year old phone.The tweet itself kind of brings to mind a question: Why would you line up at a store to buy an iPhone instead of just ordering it online? I guess I don't get "line-up culture" or whatever that would be called. At least with a Tesla, you go to the store to see the colors of the car in person and take a test drive and ask an employee questions about configuring your options. But you don't need any of that for an iPhone, it's just a phone and you order it if you want it.