As investors, it is important not to believe in magic. I read the posts on this board and I get the sense some of you think Tesla has magic powers. That if Tesla does X, that means X is right and every other decision is wrong. This is a total misunderstanding of the Tesla way. Tesla's success comes from rational decisions (and some luck), not from magic powers. Elon Musk and his company apply first principles thinking rather than copying past successful decisions. In addition, they believe in experimentation. They believe in making decisions quickly, with the understanding that those decisions may be wrong. Tesla tries lots of things, and many times they are wrong, many times they fail, but the company is built to recover and adapt quickly. Elon deliberately built a company that makes mistakes and recovers rather than trying to be right every time.
When I'm looking at Tesla competitors to invest in, I look for companies that mimic Tesla's first principles + experimentation mindset rather than companies that mimic Tesla's specific decisions. And I'm going to give two examples.
Example 1 is Lucid's charging network versus what Rivian is doing. Lucid is relying on ElectrifyAmerica while Rivian is copying Tesla and building out a proprietary charging network. But think a little deeper, and Lucid's strategy actually makes much more sense. The point of a fast charging network isn't to compete with other EVs, but to compete with gasoline cars. That's the reason Tesla build the superchargers, not to compete with other EVs but with gas cars. Partnering with EA lets Lucid put together a charging network competitive with gas cars much quicker than building out a proprietary network. Even though Rivian made the same decision as Tesla, Lucid's decision actually reflects closer to the Tesla way of thinking.
Example 2 is Canoo. When Canoo first came out, I loved their experimental subscription model. But they were taken over by a guy named Tony Aquila, who is a wannabe Elon Musk, and he fired the founders and abandoned the unique business model, switching to a conventional model of vertical integration and selling cars directly to consumers. But I think the Canoo's founders experimentation is actually more in line with Tesla thinking than Aquila and the new management's approach of copying Tesla decisions.