This f*cking company, man. This ****ing company.
Grey hairs, lots of burned cash, I'm out for now … for first time since 2016. This hurts a lot.
What worries me is not today's PD report per se – those "material" problems can be "fixed" starting with Q2 – but rather my realisation how FUD completely undermined Tesla's narrative for far, far too long now. The FUD is well planted in the head of the majority of people by now and you won't be able to get it out of their brain for years and years to come. No matter how good the product is. Now, the PD report will catalyse the FUD machine further.
It's painfully obvious that 95% of media, WS and other wealthy entities want to see Tesla fall, for whatever reason, and I see no hope that they'll let go from their goal anytime soon.
Direct communication via Twitter and funny memes are sadly not enough to revert public's consensus on Tesla; the following might land me quite a few dislikes on here, but what I think Tesla needs more than anything else right now are the most brilliant spin doctors and lawyers they can possibly find.
They totally neglected the public-facing narrative while riding on the wave of hype and underdog-ism. This worked fine for the enthusiasts like us – but we were sold on the grand idea behind Tesla anyway.
But guess what, Tesla, you're now a grown-up company. Act like one. You're now addressing the mainstream. Fight the BS FUD. Denounce, sue FUDsters, pull all the levers if necessary. For Christ's sake, do something.
Again: You can't win if you're not in control of the narrative.