I think the change for EV trucks is that every gym guy will want one as the cultural signifier will change towards active adventurer. Rivian has really nailed their target market IMO.Only about 16% of pick up truck owners are women.
Pickup Truck Owner Demographics: F150, Silverado, Sierra, Ram, Tundra
Most pick up owners never tow or go off road. The facts are that for the vast majority of owners it's just a cultural signifier, a living country music song. I don't see EV trucks changing that much myself, especially as Tesla owners skew heavily male as well.
Side note, that Ford commercial is a joke. World record for a single man pulling train cars is almost half of what the truck pulled.