They aren't watch makers. They can see that ICE is on the way out. Do you not understand that Tesla has awakened a sleeping giant?
It's not like the car makers don't know this. That is part of why they aren't coming out with more models right now. GM is working with a supplier in Korea as they have been for years. It's not like they've never seen an EV before.
Netflix: exists
Blockbuster: Do you not understand that you are waking me up, a sleeping giant?
Netflix: Okay.
And then, there's no "and then".
Amazon: exists
Lots of B&M only retailers: Do you not understand that you are waking us up, a lot of sleeping giants?
Amazon: Okay
And then, there's no "and then".
It should be noted that it's even more difficult for existing ICE car maker. EV is a different ball game -
1) Their expertise in ICE based power train do not apply.
2) A lot of their existing employee's expertise do not apply.
3) There are internal friction from all levels inside the company resisting change due to 1) and 2).
4) Their investments in ICE only infra needs to be sold off for a loss before they can be fully depreciated / written off.
5) C-levels need to convince shareholders in writing off their ICE assets, and making a transition to going full EV, while at the same time managing resistance from inside the company.
6) EV and ICE line up from the same company invites cannibalization. Makes too good of an EV? You kill your ICE business too fast before your EV line up can replace the existing ICE lineup in revenue and profit. Half ass effort of an EV? Why would consumer choose an inferior product to Teslas?
7) Most ICE car makers do not have the ability to vertically integrate as much like Tesla. Tesla has a serious cost advantage here.
Their best hope for survival is, believe or not, just pulling the money out, form a new company and start from scratch.