The Tesla Truck Is Coming Today. Here’s What That Means For Ford and GM Stock
“Citi data suggests
Ford has more headline risk than GM,” Citigroup analyst Itay Michaeli wrote in a Thursday research report. “If Tesla’s pickup impresses, Ford is competitively more exposed to share-loss risk than GM, with materially higher [earnings] exposure.”
That makes sense. Ford (ticker: F) is a bigger truck maker than General Motors (GM) and a large portion of its
profits come from trucks. But Michaeli goes deeper in his research note. Ford sells more trucks with selling prices greater than $60,000. The Tesla (TSLA) truck will likely be positioned for the higher end of truck buyers based on its existing models and the high cost of batteries powering electric vehicles.
“As for Tesla, a positive [event] stock reaction is, of course, possible, but given the recent run-up in the shares and the fairly muted reactions to the last two unveilings...we don’t see a convincing setup into the event,” Michaeli writes. He rates Tesla shares the equivalent of Sell and has a $191 price target for the stock.
The run-up to this unveiling has been substantial. Tesla shares are up about 60% over the past three months due in part to
better than expected third quarter earnings. Tesla shares are up about 6% year-to-date after spending most of the year in the red. The
S&P 500, for comparison, is up about 26% year to date.
It isn’t all about GM and Ford. Investors shouldn’t forget about truck parts suppliers. Electric trucks will be a small part of the overall market for the foreseeable future and many truck part suppliers have
electrification products as well as parts unrelated to
the drivetrain. Still, it’s possible shares of companies such as
Allison Transmission (ALSN),
Cummins (
CMI ) and
American Axle & Manufacturing (AXL) could also move on the launch event."