This is marketing 101... how much would Tesla had to pay the media to get their name printed all over the world?
They do not have that money. For a few work hours of a few designers and welders they got TON of free advertisement.
People will go to tesla.com to look at this thing and end up ordering 3, X, S, Y, roof.
And some will also order the CT.
I'm seriously considering paying those $100 just for the privilege of saying "Oh, I've alreadyordered one" in the face of all the haters how nobody will buy it.