Shipping MYs to Europe Q2 was a possible solution if short term demand problems arise, on reflection Q3 is a much better chance.
I do NOT expect short term demand problems. In this pandemic, the well-paid white-collar worker who is the target market of a $50K Model 3 or a $55K Model Y is now likely working from home, but did NOT lose their job. This is the same demographic from which Tesla attracts Camry buyers, because they know that total cost of ownership (TCO) is the appropriate price to compare when new car shopping.
Further, if there is any SUPPLY constraints (which seems inevitable with 43 fewer days of production at Fremont in Q2), then Tesla will have the luxury of filling orders first that include FSD. There is already anecdotal evidence that Tesla was prioritizing FSD orders in the final days of 2020Q1, after the Fremont shutdown on Mar 24.
Let me restate that because it's important:
Priority delivery going forward will be for orders with the highest margin software products: the $7K FSD option.
Elon recently said to expect a price increase for FSD on July 1st, so that very likely means deferred revenue for
'Stop-on-Traffic-Lights' FSD features will increase GAAP revenue in 2020Q2.
So while I agree that 2020Q2 revenue will be down vs expectations before the pandemic, it is by no means clear that Q2 will be unprofitable. Profitability depends upon:
- how disciplined Tesla is with cost control (where they have taken steps already)
- new FSD features being released in Q2, and
- FSD take rate during vehicle supply constraints
Test case: Let's say Tesla produces 43K fewer Model 3s in Q2. That's about $430M in forgone profit, which will have to be made up against Tesla's (sure to be reduced) fixed costs. If Tesla increase the take rate fro FSD to about half of all vehicles, then spread over ~70K cars produced in Q2 that's about $215M in extra revenue (with literally zero extra expense). That's half way there to making up for the forgone sales. Then if Tesla books GAAP revenue for past FSD sales (previously quarters), it becomes realistic that Tesla could STILL be slightly profitable in Q2.
Remember, S&P 500 inclusion requires only that the 1-yr trailing average be profitable, and the final quarter be profitable (ie: >$1.00 profit). So as long as Tesla loses less than $246M in 2020Q1 (highly likely given Deutsche Bank's recent note), and Q2 can remain profitable on reduced costs, increased software margin and deferred revenue, we'll be able to exit 2020H1 in good shape, and primed for renewed growth in H2.
Cheers!