This is a really important issue for Tesla investors. I've spent a lot of time thinking about this for both Tesla as a whole and FSD/autonomy separately.
My conclusion is that Tesla will become a near monopoly. Especially in terms of industry profit.
Some things are "self correcting" and others are not. The NBA has a salary cap, if it didn't the league would be even more dominated by rich owners in big markets. Labor unions demand higher wages from the most profitable companies in an industry, thus keeping weaker competitors alive. On the other hand, cancer or drug addiction expand until the fuel runs out.
It's easy to think that the auto industry is one of those self-correcting industries because we've always had lots of different producers. But what we have now is simply the vestiges of what has taken place over the last century. We still have many newspapers but only as a reminder of a time gone by.
Economies of scale and the network effect dictate that the first mover in a new industry has a good chance of winning it all. Why did Amazon, Apple or Google win? They got there first and sucked all the air out of the room. There is no "self-correcting" force in those industries. Not until you become so big and so powerful that the govt has to step in.
An electric, connected and autonomous vehicle is as different to today's ICE vehicle as Twitter is to Life magazine. Macy's never had a chance against Amazon, Motorola against Apple or the Yellow pages against Google.
To those who say that the race has not been won yet I say twaddle! Tesla leads in every metric that matters: Sales, distribution, advertising, management, corporate culture, balance sheet, brand, production costs, pace of innovation, hardware, software, efficiency, product satisfaction, safety and design. (That was just off the top of my head so sorry if I left out a few.) So who is going to catch Tesla? The ones that could write the code can't make the cars and the ones that could make the cars can't write the code. (No way AMZN wants to be partners with the UAW either if you think some partnership might work.) Every day we get farther ahead.
So my prediction is that yes "There can be only one."
I agree in principle, and agree that Tesla is gonna take a "pareto" slice of the pie (70-80% of the profits), but Tesla is not the first mover (maybe in some areas, like FSD): it's simply the best.
But this is enough.
There where others search engines when Google started, or other social networks when Facebook started (MySpace anyone?). Hell, even Wikipedia was not the first, free, volunteer-based encyclopedia out there. But they were better enough to eat the competition.
Let me resurrect a post of mine from 2 years ago:
I'm reading Network science by Albert-László Barabási¹: he's famous for his mathematical models of real networks (like the Web), and his definition of scale-free networks, which are basically the famous "long tail" that Anderson described some years ago.
This kind of networks (and power laws) are all over the place: this is why you have few hubs (Google, Facebook, Amazon) that collect a huge percentage of the links of the web, and the millions of remaining websites just keep the change. Power laws follo the famous Pareto principle: 20% of the nodes keep 80% of the links... And these proportions could be even more skewed.
The work of Barabási is to study and recreate these kind of networks, discovering new ways to end up with the same higly asymmettrical distribution. Not all real networks are the same, but somehow they end up being really similar.
Another intersting variable, for Barabási, is "fitness", meaning that every link created by one node in the network remains forever. For example, a company that makes every new customer into a loyal partner.
He demonstrated mathematically that if the fitness of one node is high enough, this node can become an hub even if its initial conditions in the network are way worse than other nodes. For example, he's the new shop in town, or the new EV startup in a world of huge, century-old OEMs...
I found this model² directly interesting for Tesla. This is why the M3 rampup is so important: every new customer will be a EV owner, and a Tesla customer, for life. This accelerates the rise of Tesla as an hub, a one of the few winners in his own network. And remember that power laws follow an exponential curve: Tesla will be exponentially bigger than his peers, provided that continues to do good (and steady). Every new car is a link more in the network, and Tesla needs it to grow and go on top of the others.
¹ Albert-László Barabási - Wikipedia. He's also the author of Link, which I recommend to everyone.
² Bianconi-Barabási model, for those of you that are interested
What I wrote above is still relevant today: if you are good enough to retain your customers (with a percentage of them becoming evangelists) you are well poised for "world domination". In a market that is brand new and not self correcting, as you say, I see an exponential curve forming.
I believe that Tesla, in this unique hybrid of analog (cars, batteries) and digital (FSD, software) is doing something that is much more difficult than what Google and Facebook did¹. And something that is also more defendable, especially after all these years.
But this also underlines the importance of major drawbacks that could discourage customers, like service.
¹ I don't talk about Amazon, because I don't really know it and moreover I have bias: I don't like it. But it has some interesting analogies with Tesla, I think.
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