New claims on reddit from a Tesla supplier that S&X production is being cut in half. Their posting history seems relatively credible.
"Tesla's mass layoffs and reduced car production have Wall Street 'waking up from the dream' by hauserd in r/technews
catalina1992
13 points 3 hours ago
Yup they are cutting production of the model s and x by half to concentrate on the model 3.
Source: I sell polymer solutions for* them for the x and the s and I found out this week my sales are gonna be cut in half. Between this and the raising prices because of the tariffs 2019 is gonna he rough."
This obviously aligns with the removal of the 75D options which were c.55% of sales in 2018. The comment suggests the production cut could be long term rather than temporary, but I'm sure Tesla could ramp back up relatively quickly later this year if they launch new battery options or a refresh.
Tesla's decision to remove the 75D makes very little sense to me if they don't have a near term replacement plan. I don't think it likely that Tesla's decision could increase profit or aid its mission.
I still expect new battery options, refresh and production ramp back up at some stage this year, but below I've tried estimating the gross profit impact if S/X volume is just 50k this year:
The 55k 75D sales generated around $1.1bn gross profit in 2018 on my model (vs total S/X gross profit of $2.6bn before GHG credits). Lets say tax credit reduction in US, changes to incentives in Holland and China economic slowdown would have reduced 75D and 100D demand c.5k each in 2019. So Tesla might have been looking at 50k 75D sales and 40k 100D sales if they had not discontinued the 75D. If Tesla now target 50k production this year, this suggests they expect c.10k prior 75D buyers to trade up to 100D. This would add c.$355m gross profit on my numbers. If 15k 75D buyers trade down to a Model 3 AWD P, then this will add c.$360m to gross profit. The $2.5k 100D price cut would then be a $125m impact.
So overall we have $2.6bn 2018 gross profit - $265m demand - $1bn 75D sales + $355m 100D trade up sales - $125m 100D price cuts + $360m 3P trade down sales. This takes us to 2019 gross profit of $1.9bn, down $675m yoy. This all assumes no production cost savings - for every $1k saving per car profit will increase $50m.
If Tesla hadn't removed 75D then gross profit would instead have fallen: -$265m demand - $100m 100D price cuts - $50m 75D price cuts = - $415m. For Tesla's discontinuation of the 75D to have a neutral profit impact then another 11k 75D buyers would have to change to Model 3 P. So this would be 50k 75D buyers become 26k 3 P buyers and 10k 100D buyers while 14k customers are lost.