Wait, I am a Rivian fan and even a deposit holder but this is silly:
Tesla's electric vehicle dominance is about to have 'serious competition,' Morgan Stanley says
The theme is that “Tesla’s dominance of the EV market is unsustainable”, and will soon be “disrupted by Rivian”.
Not quoted are Rivian’s own numbers targeting delivery of 20k vehicles in 2021 and 40k in 2022, and their quotes that they are targeting the luxury pickup and SUV market, ala Land Rover, not the work site pickup.
I love the Rivian vehicles and business plan, but how is Rivian selling 40k trucks by 2023 going to disrupt Tesla’s sales of, what, 500k sedans/light suvs in that same time period? How many in Europe are going to cancel their order for a Model 3 in favor of a full-size EV pickup? At least some of the European Model 3 customers are those that have Model S and love it but wish it were smaller not larger.
Am thinking that Rivian MIGHT eventually do some big disruptive things by expanding their initial market, if their skateboard is really competitive to Tesla’s, not sure yet. Evidence so far is the spec of 400+ mile range and 0-60 in 3 sec for a heavy vehicle, and they have some good talent on-board that has been there for a while. Are there others in this space? All I see so far are, unlike Rivian, spec-ware start-ups looking for investors.