I can't find the post, but somebody asked recently what are the motives for TSLAQ and the attacks on Elon/Tesla. Whenever I encounter a new TSLAQ troll I always try to understand their background and motives. Its always extremely difficult to know, but here's my view in general.
Motives for attacks on Elon, Tesla, EVs & Clean Energy
1.
Professional PR/lobbyists/defamation artists
You would be extremely naïve to doubt that part of the Tesla short narrative originates with professional PR/lobbyists/defamation artists hired by the fossil fuel & Auto industry. I personally think professional PR is at the core of the narratives generated by the TSLAQ movement. They likely also hire social media trolls and bots and provide direct financial incentives for some journalists. These people use the extremely common FUD or Merchants of Doubt strategy that was used to convince the world smoking wasn’t harmful, nuclear winter wasn’t a threat, pollution doesn’t kill and global warming doesn’t exist. This strategy is very commonly employed by incumbents against new startup disruptors in their industries.
The global fossil fuel industry is worth $6trn in GDP (note GDP is profit + wages, total revenue is far higher), while the Auto industry is over $3trn in revenue. All of these profits are at existential risk from the clean energy transition which is on track to provide a much cheaper alternative without subsidy (both financially and in terms of environmental & health cost) as soon as we invest in it. It is now 100% possible to transition to a close to zero carbon energy global economy within 10 years with a great return on financial investment, just by aggressively investing in increased scale of our current solar, wind, battery, EV powertrain and AV technology. This isn't a prediction, but it is definitely a possibility in the very unlikely event global industries and global politicians get their act together.
Note that over $2bn was spent on lobbying US congress alone against climate change regulation between 2010-16.
Money talks when trying to influence climate change legislation: New research examines the amounts different sectors spent on lobbying on climate-related issues in the US between 2000 and 2016. Frankly it is absurd that anyone could assume huge amounts of money are not being spent to attack the ringleader of the Clean Energy transition and to defend well over $10trn of revenue from near to medium term obliteration.
2.
Workers that are employed by the fossil fuel, ICE OEM, taxi/driver media & financial analyst industries that feel it is in their financial self-interest to attack Elon, Tesla, EVs & Clean Energy and try to slow the Clean Energy/AV transition.
Many auto journalists and auto analysts have built their career on their connections to the ICE auto industry and they need to keep these people close.
Old industry employees do not know that Clean Energy transition will generate a significant number of new jobs with better working conditions and better pay. They also do not realize that the transition will lead to a much lower chance of death for them and their families from pollution and car accidents. It will also significantly reduce the cost of living due to cheaper transport costs & cheaper energy costs.
The reason they do not know this is due to the obfuscation from the fossil fuel/ICE lobby and the complicit media & political establishment.
3. An army of manipulated pawns.
I’m sure professional PR has many trolls and journalists under direct employ, but I think their main aim is to manipulate and recruit an army of pawns to fight their cause.
They aim to convince short investors and retail investors that there is easy money to be made shorting Tesla and that these people can accelerate their profit by actively working towards Tesla’s destruction.
They aim to create a market in the media for negative Tesla clickbait stories, to incentivize journalists to deliver these biases and these stories.
They aim to convince people that Tesla and Elon genuinely are a fraud, that the cars genuinely don’t work and that it is their moral duty to inform potential customers and investors about this.
4. Organic TSLAQ recruits due to personal world views and biases.
Many people would have joined the $TSLAQ/anti EV/anti Elon movement even without a nudge from lobbyists/PR, due to their own world views and biases.
The TSLAQ foot soldiers under bullets 3 & 4, together with many of the industry insiders from bullet 2 have many commonly recurring social, economic & political opinions and world views. A few trends that I have seen:
- A deep hatred of Elon. Partly this comes from a hatred of billionaires in general. Partly it comes from a hatred of celebrities in general, or a specific belief that people from science, engineering or business backgrounds have no right to be celebrities. Partly it comes from a hatred of innovation. Partly it comes from a hatred of Elon’s social awkwardness and a failure to understand his sense of humor. Partly Elon has brought it on himself with some of his more stupid tweets and sometimes brash and volatile behaviour.
- A belief in the inherent sanctity and superiority of old incumbent corporations, combined with a deep distrust of startups and disruptors.
- A deep lack of understanding of how innovation happens and how technology is developed. In particular they do not understand the difference between 1-3% incremental annual development through iteration, and first principles based research and step change innovation. They do not understand exponential trends, technology experience curves or consumer adoption curves. They do not understand the blood, sweat and tears and inherent disorder that are required to grow at absurd rates and to advance the world.
- A belief that the world is going to stay as it is today, nothing is going to change and anybody that is trying to change it is the enemy.
- A financial background investing in mature companies but no experience investing in startups or industries under disruption. These people have been drawn into the Tesla story but don’t realize that understanding and valuing startups like Tesla requires a completely different skill set and set of analytical tools.