Hi all! Longtime lurker and stockholder since late spring of 2013.
The pickup truck speculation has me wanting to throw in my $.02. I currently own a 2004 F-150 with 230,000 miles and have a 2018 Corolla that I just bought as a daily driver for a 70 mile (round trip) daily commute. I now use the truck for my hobbies: hunting, fishing, hauling canoes, camping, etc. Stereotypical southern guy activities I guess. I only use the truck for those activities now because I'm gonna get an electric in a few years so it needs to last me that long. I will never be totally without a pickup, and can't wait to have an electric to use all the time and pass the Corolla down to one of my kids.
I think there are many thousands of potential electric truck buyers similarly situated. If I were to buy a new truck today, the one that would make the most sense for reliability, gas mileage, and my hobbies would be the Honda Ridgeline. Here's the problem with that: I'm never gonna drive a truck that looks like a Ridgeline. Judge my male redneck vanity if you will but I'm just not gonna buy something as unmanly-looking as the Ridgeline despite specs lining up with my needs. It's a little embarrassing to admit this but sales figures point to much of the market agreeing with me.
I'm getting increasingly worried with all this Bladerunner/cyberpunk pickup speculation. Very few people in my neck up the woods are going to spend a lot of money on a pickup that is too far removed from our mental image of a pickup. I guess it's a type of illogical conservatism but I suspect the weirdness in my own brain is widespread in the addressable market for EV pickups.
That Rivian pickup looks about perfect to me (not sure how I feel about the headlights), but I've got my doubts if we'll ever see it. I like the Bollinger (though only 200 miles of range makes me queasy) but we might never see that either. Bottom line is I really need Elon and Co to take on the F-150/Silverado/Ram and not go overly sci-fi. It gives me confidence that Elon has always mentioned the F-150 as competition but some of this more recent speculation has me worried. Tesla has gotten the big things right thus far. I think they'll continue to do that, but the pickup market is different from sedans and crossovers.
Happy for the existence of this community and would participate in a crowdfunding effort to pay the mods of this thread.