Reciprocity
Active Member
Tesla's goal isn't to become the electric Mercedes Benz.
But to become ubiquitous and transition the world to sustainable energy ASAP.
That is one interpretation. Another is that Tesla wants to become Daimler to lead by example and force a change by attacking highest margins down. For example, they are going after high margin luxury cars which is forcing Daimler, Audi and BMW to counter. With S3XY, this basically covers 90% of the profits of European Autos and forces them to react in a meaningful way and not in a half-assed compliance way.
Pickups are to target the Margins of the big 3 US Autos. Model Y will help some with SUVs but they will need help from someone like Ravian to build more traditional SUV
Tesla is not going to make every car, they are going to make every car with >X margin and they are going to force a reaction which should lead to their goals being achieved, which is to accelerate the transition.
Tesla is making the Semi because frankly, no one else can. Tesla is not making buses, because those are already being made and are already getting traction. Tesla is not trying to solve problems that do not exist, they are using a scalpel to dissect the problem like a surgeon removing all the phat margins from the dying patient that is the auto industry.
The Tesla network should replace cars for everyone else. Meaning that car ownership goes away for many in a world where Tesla Network can take you where ever you want to go for 25c a mile, its to expensive to own a car.
For example if you commute 30 miles a day for work and 30 miles a day of errands, thats $15/day for 22 days a month or $330. You cant buy a car and pay insurance for that price. You can rent a Tesla on Turo for road trips.
In short order, Tesla will basically have a solution for all green transportation and will have set the standard which everyone else will have to achieve to survive. Will all car ownership stop, of course not. People still own horses. I know because my daughter is a person with a pony. Wish her luck in her horse show this weekend.