China is difficult to estimate, it’s always been a black box.
The FUD here is also heavy, but not due to short sellers. Most people are just misinformed. So many articles are written out of context. After all, negative sugar gets more clicks, whether it’s written by media or fame-seeking individuals.
I think many were holding out for Model 3 from Giga 3, hoping for a killer price. Now that the not-so-low pricing of that Model 3 has been announced, some are willing to pull the trigger on imported versions. From a recent visit I paid to the biggest Tesla store in Shanghai, I can tell the traffic was quite good despite it being a working day afternoon.
I am cautions about short term though, if sales had been great, there would not have been so many promotions: free Autopilot in February, free FSD in May, 0 interest in June. (Note that SR+ is not included, actually no SR+ has been delivered as of yet)
I’m not too thrilled about the number of Model 3 I saw in Shanghai.
Maybe I need to go out more?
Long term I am optimistic.
- The government wants Tesla to be a success here. This government f**ks. They get whatever they want, at least domestically. (Many Times I am not happy about their decisions, but I fully support their determination in pushing EV adoption, still I don’t think Chinese EV companies or automotive companies as a whole can innovate much, the education system is just way too bad)
- The policies announced a few days ago are also in favor of EVs in general.
- Tesla is just superior, pure and simple, great products will sell.
- There are enough affluent Chinese people who can afford a Tesla.
- The 328K RMB pricing has room to wiggle (especially since Tesla does not include the 27.8K RMB Autopilot). I personally think it’s a nice balance right now I’m spite of some potential buyers moaning. Most will come around, realizing the actual value.
- The more Tesla on the road, the better information normal people will get. Like around the world, so many still think Tesla is super expensive, prone to spontaneous combustion...
- People have low expectations for FSD, even the Tesla sales rep who test drove with me doesn’t think it’s a big deal. She also said smart summon is risky in China due to people causing fake accidents in front of your cars. Anyway, I think Tesla will blow people’s mind with true full self driving.
Looking forward to 2020 H1.