A few pages back someone questioned when Tesla might build a $25k car. I personally hope never. Tesla should continue to be a "premium" brand. What I would like to see considered is for Elon and some VCs to start a new company, TeslaLite (not my preferred name, but a working title). The company could be what VW is to Porsche, a lower cost high volume brand. By the way, is Porsche and VW one company when it comes to the $7500 tax credit? That's one of my main reason for suggesting TeslaLite as a separate start-up company. During the ramp-up the tax credit would help keep the cost to consumers low.
I would suggest starting with a small hatchback that would compete with the likes of a Civic. TeslaLite could outsource their batteries, motors, BMS etc. from another company. I'll let you guess who.
TeslaLite could make a much cheaper car without all of the features of the 3. Maybe a base car with a 200mi range. Maybe owners of TeslaLite could pay Tesla to buy into the Supercharger network. Maybe Tesla service centers could be authorized to help TeslaLite warranty services for fee. Which current Tesla options would be available on the car for an extra cost is above my pay grade.
With all of the expertises available from Tesla, maybe this could be done more quickly and at a lower cost than some of the legacy manufacturers. Could one of the closed plants back east be used?
TeslaLite could be kept a private company. Elon would like that.
Let me know how far off base this idea is. THX
I think Tesla can build a 25K car and continue to be a premium brand, the high end Plaid cars will define the brand.
The closest example is Daimler, they make a lot of different modes including Trucks, people still know that a Premium Merc is Premium.
Even in a world of Robo-Taxi's a compact 25K Tesla is value for short urban journeys with 1-2 passengers, possibly takes less parking space and is cheaper to build and run.. that lowers fleet costs and operating costs and I think it speeds up the build out of the fleet.
When Tesla is making 20M cars per year they are definitely making at least 5 Million compact models at an all in cost of 25K including FSD.
Keep in mind for some European cities, and many parts a Asia, a compact lower priced car is exactly what consumers want.
If Tesla doesn't build it someone else will...
I see Tesla China having a role in designing and building the Compact car, that makes perfect sense to me.
If they want to attempt to game the Tax Credit a full on partnership with a Chinese partner is the only way to do it, in fact Tesla could own as little as 25% of the final venture, supply parts to the venture, and support Supercharging, Service and the Tesla Network for the finished cars.
Essentially the other JV partners are just providing capital and taking an appropriate share of profits.
I haven't been keen on a JV before, but IMO this type of JV accelerates the mission and done right possibly accelerates the mission by up to a decade. Everyone wins, Tesla and the partners make money, and consumers get cheaper cars and lower Robo-Taxi fares.