What Cathie Woods is referring to is a well known phenomenon that occurs when a disruptive new technology appears on the market -> on the cusp of mass adoption of the new technology, sales of the old technology begin to slump as consumers put off their purchases until “the one they want” is available. This could be cost or some other feature. Folks discussing her tweet have put too much emphasis on resale value - that is premature but will enter the zeitgeist by the end of the decade, which will be the last nail in the ICE coffin
According to insideevs, Plug-in EV sales almost doubled from H1 2020 to H1 2021 (1.5% to 2.5%).
US: All-Electric Car Market Share Expands To 2.5% In H1 2021
If this growth rate continues, we could expect EV sales to make up 4 % in 2022, 7% in 2023, 11% in 2024, 20% in 2025. The EV buyers 2-3 years out are thinking about their next car purchase now, at some level. For every EV buyer in 2021, there are probably many more consumers who are putting off buying a new car until a $25k EV is on the market.
A consumer reports survey supports this:
A new nationwide survey by Consumer Reports reveals the interest in electric cars, and the concerns for some potential buyers.
www.consumerreports.org
My anecdotal experience supports this too. A surprising number of people who were in shock and awe when I bought a Model S in 2017 bought an EV this year. Several other friends mentioned waiting for a cheaper EV before they get a new car.
As for BMW, that’s a poor comparison. EV sales (and Tesla sales) have been growing exponentially for a decade. Good luck to BMW to follow in Tesla’s footsteps- from a global perspective