TL;DR - Stuff like this reinforces the notion that BMW will likely be the first that has to go to 'great' extent to save it's company and brands.
Longer version...
To create a motor like this you'd need to have some odd engineering constraints and priorities for several years. It's like stepping into the past by touting brushed motors as 'innovative'. I hated cleaning brushes on my
RC car in the 90's.
All of this below is simply ridiculous as it seems much more likely they have done this to both increase the liklihood of needing the vehicle brought in for service, while also making it cheaper to produce. Nothing about this design seems to beneficial to EVs over brushless designs. It honestly looks like a good design for mild hybrid to act as secondary to the primary engine.
"According to BMW, this fifth-generation motor system allows for more energy density, faster switching frequency, and better heat management. "All of which," says BMW, "translates to higher RPM, more torque, and even more power." BMW is betting that modern materials and sealing technology will allow modern-day brushes and commutators to last for a reasonable service interval in the life of a modern EV."