This plausibly seems like a really good idea. The downside in marketing is that the salespeople would always have to explain that those are ideal rated miles, not towing, not going uphill, no headwind, nice sunny but not TOO sunny California day, not too hot and not too cold, no rain, i.e., the type of things most of the nation sneers at. But your idea has me thinking about some creative ways of marketing it. Such as:
Model 3 200im, 250im, 150im. IM would stand for Ideal Miles. Salespeople would always say "Realistic miles in your situation would be different than Ideal Miles. If you go 45MPH downhill with a tail wind in temperate weather, you'll get more than IM, otherwise you'll likely get less going 80MPH uphill with a headwind in cold weather and light rain, which we don't recommend you do since that's awfully fast to be driving in rain." The Model S would be the Model S 230im-D, the model S 286im-D, and the Model S 268im-PDL, and so on. Every PDL customer would know going full throttle won't give them 268 actual miles. If anybody says "but I'm not getting 286 miles", everyone (including Tesla) can just point and say "that's IDEAL miles --- I bet if you drove 55MPH on a 70 degree day on a straight road with no wind or rain, you'd get every last one of those 286 miles." As a matter of fact, you would quickly learn that 286im means a bucket of potential, out of which you scoop at your own rate, and people would pretty quickly settle down and like it.
That way, Tesla would be free to improve upon mileage and chemistry of the packs all they want, without having to tell us exactly what the spec curves are. Actually, Tesla might want to TEST what the spec curves after selling the cars to us, as they've STATED they are actually doing with the "90" packs, after just doing an "ideal miles" measurement (EPA range, basically) to sell us the cars in the first place.
You can only ask Tesla to do so much. Physics will do the rest, after Tesla had its chance to engineer the product. Tesla can't control every single variable of cars that are going to outlive their own development and testing of the cars. But, they could do some measure better of being transparent about what they do know, if they choose to market it that way. Most of us would like that, but not every sales team has the same approach.