I my area there are multiple dealerships that Mar up Toyotas $5-10K. And the demand is so high that people from other states come to get it.Agree 100%. The traditional car buying experience is even worse now with the microchip shortage and mark ups on Toyota Corollas... I've been trying to buy my mother in law a RAV4 at MSRP and it's been an awful experience. Dealers wont even give a price over the phone, add in useless items, make you sit around while they discuss pricing with a manager, etc.
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Sienna, RAV4, Tundra, Tacoma, Corolla are the ones where they are making a killing.
My question is WHY would you pay $60K for Rav 4 Prime?!?!?!
To me that amount of $$$ sounds like MYP