Does Chelsea really not understand why GM got such criticism for claiming to build an EV that was actually a plug in hybrid? Toyota won't get the same flack because they already make HEV's and they probably won't market their PHEV's as EV's.
Oh, I won't begin to defend Chevrolet's marketing; I have called out many of those choices both publicly and directly with GM. I do understand why they would want to differentiate the Volt from the more parallel-type PHEVs like the Prius, but they didn't go about it the right way at all, and protested way too much about being called a PHEV. Other OEMs have made marketing and communications mistakes too, though they tend to be called out less often. And I expect all of them to skin some knees, just as we did with EV1 (and the other last-gen programs). It would be nice if they'd all learn from our mistakes, but it seems they're as unwilling to do that as our kids are.
I've no issue with critiques of any plug-in based on its features, or any company based on its choices- no matter the company involved. However, I've seen a lot of criticism that-
to me, seems based much more in overall resentment of GM's past mistakes. I get it- even helped create it by being such a vocal critic of their handling of the EV1, but all of these companies (except Honda, perhaps) handled their last EV programs badly. In different ways, I think Toyota has behaved worse. But it is also now well in the past, most of the personnel has changed, and I'm more interested in what any of them are doing today. I haven't forgotten, but I'll hear any of them out. So I don't agree with criticizing the Volt merely because it is a PHEV (rather than how good it is as one)- but anyone who does so must also take the same issue with the Prius PHV, Ford C-Max Energi, etc. I haven't seen that happening- I hear lots of "the Volt sucks because it uses gas too" or "if GM were serious, they'd have done a BEV", but Toyota has been deemed no less serious for doing the Prius PHV, even before the new RAV4 EV was announced. This is fascinating to me, not only because of the perceptions of the brands themselves and how it could ultimately affect plug-in adoption, but because the vehicles are each an extreme example of their category. The Prius is the least-electrified PHEV that's been announced to date, and the Volt has the most EV capability of the announced vehicles in the PHEV category. I happen to think the fact that Toyota had such a lead on the hybrid platform makes the PHV that much more of a cop-out from an electrification perspective, but depending on how they price it, it could be one of the more economical ways for new drivers to get their plug-in feet wet. For all sorts of reasons, I'm sincerely interested to see how this all gets sorted as the Prius PHV and others hit the road, and what sorts of value judgements the public makes about the technology "flavors" themselves. Will people perceive a value difference in the more serially-configured PHEV vs the parallel ones, the same way they ultimately judged "efficiency" vs "muscle" gasoline hybrids? It may be that GM electrified the Volt too much for people's expectations of a PHEV, but not enough for an EV. Does having a "pure" EV experience in a PHEV even matter? It does to me, but I'm an EV fan to begin with.
But this also goes to dpeilow's comments and one of the original topics of this episode- I do some writing here and there, and occasionally act as commentator or analyst. But I'd never think of myself as a journalist, and my opinion is just that. Even though I've been one of GM's biggest critics, I used to work there. My better half works for Tesla. I have friends at most of the various automakers and I know way too much inside baseball. I'm also an overall advocate for the technology, which means that fundamentally, I want to see any credibly plug-in program succeed. I won't call a car or a company good if I don't think it is, and I'm generally known for my candor- but even I won't say that I'm totally objective. I aim at balanced- but in the end, all I can do is put my opinions as well as my various associations out there, and everyone will decide for themselves how much salt to bring to my table to counteract whatever kool-aid they think I've been drinking.