You second two suggestions are not at all what I'm saying. Your first is closer, but still off the mark (I spend a lot of my time doing volunteer work on infrastructure; I obviously think it is important). In the US, about 25% of the market is second cars parked in garages. Which is where most of the sales are going. Given that production is only less than 1% of the market, we don't yet have to move beyond that market to sell every car being made available.
That's why I don't think it will help to "focus" on long trips--the cars are selling without them. Even though it will convince a few long-trip people, we won't sell more cars. But there are clearly some that just use it as a point of ridicule and make it worse. So there are good effects and bad effects, and I claim the net may be bad; so let's focus on something else instead that is clearly good. This is only about mainstream media focus; it has nothing to do with what we work on, or focused media.
I was careful to say that we shouldn't bury it either. It is "one more thing" that can push somebody sitting on the fence, even if they don't need it. My position (different from Nikki's, I know this gets confusing, especially with mine being nuanced) is basically that we shouldn't try to get mainstream press articles about trips like this. We should make the trips, we should talk about them in the EV community, and when reaching out to individuals that are considering a purchase, we should talk about them. Broadcasting them to the general public, where there are a lot of people that dislike EVs, is the only thing I am concerned about. Even there I agree some good comes of it; I'm just pointing out that there's bad too.