Note the following, important difference: at this point (end of Q3/2018) most Tesla shorts are
pretending that they are thinking like pragmatic accountants, they are projecting a (false) image of knowing the truth behind the numbers.
Most of the loudest ones are doing this for several reasons, none of which derive from an honest contrarian viewpoint:
- Firstly, it's part of a Wall Street type affinity fraud pattern targeting money managers globally: "Look I'm this reasonable but level-headed guy who knows his way around Wall Street financials, I looked over the latest numbers and sadly they don't add up."
- Note that many of the same trolls, when active in global warming discussions, try to project the image of a concerned scientist, making scientific arguments. It's affinity fraud, part of a con artist act of deception.
- Secondly, if your goal is to raise doubt dishonestly, it's easier to do this via small details that 99.9% of the general public, 99% of the investing public and 90% of the analysts are not intimately familiar with, unless you are a neutral sector expert specialized in Tesla. Talking about obscure details gives the argument an air of expert authenticity, and it's always much easier to raise doubt than to remove doubt, and this principle of asymmetric warfare underlies much of the modus operandi of Tesla short communications these days.
I'm familiar with many short thesis variants, and I can tell you with a high confidence level that various popular short thesis cornerstone claims are fraudulent:
- The claim that Tesla is losing money on every EV made is false.
- The claim that finished Model 3's need to be worked on a lot at large expenses is false.
- The claim that Tesla SG&A scales linearly with revenue (and thus guarantees insolvency) is false.
- The claim that Tesla never turned a profit is false.
- The claim that Tesla is hiding new unsold units in inventory is false.
- The claim that credible Tesla competitors are just around the corner is false.
- The claim that Tesla is overvalued (while they are ignoring huge intangible assets in their valuation), is false.
Each and every one of these accounting-style claims is false and dishonest, and often a technically true variant of it is stated in such a misleading way that makes it worse than false. (I'm also willing to defend/discuss any of these assessments, should anyone be of the honest opinion that they are true.)
For example a common framing is that 'Tesla never had a profitable year in its history', which is technically true, but highly misleading, because Tesla had two profitable
quarters, which were always followed by impatient quarters spent on (insanely high-)growth projects.
Also note that shorts keep manufacturing new variants of these arguments, often based on the latest financials, to make it harder to find a current critique of that latest thesis. Generating a new variant of a previous lie is cheap, debunking it while making sure that
everything you say is true is expensive. If the critique makes even a small mistake or includes a debatable claim then the argument gets turned around into a 'gotcha' moment and gets turned into a he-said-she-said argument which is a
win for the troll/FUDster.
There
are honest Tesla bears, but they are neither certain about their analysis nor are they loud activist shorts, and their overall negative Tesla view mostly comes out of a more pessimistic reading of the same trends that bulls are interpreting - and for a debt-leveraged company like Tesla it doesn't take a huge shift in parameters to turn the story negative.
One of my favorite recent examples of a Tesla short unintentionally exposing his flawed understanding of accounting and market realities is this Seeking Alpha article from a Tesla short who announced that he went long Tesla for this quarter, because he is projecting a
billion dollars in ZEV credits:
This billion dollar estimate is IMO far out to lunch that ignores the demand limited nature of the ZEV/GHG market - here's a bullish financial model that that estimates
$100m of ZEV credits for Q3, while noting that $200m might be possible but is optimistic. I.e. there's a factor of 10
smaller ZEV estimate from a
bullish Tesla analyst, compared to a Tesla-short who turned long temporarily... How accurate could his previous short opinions have been?
Anyway, I believe you have to keep all these dynamics in mind when following topics/companies that get trolled, and generally assume that the 'social media' and 'financial media' sentiment about a company can be both artificially positive (gets hyped undeservedly) and artificially negative (gets bashed unjustly), and that it's hard to cut through such smoke screens ...