With more and more undeniable positive fact that Tesla releases we can expect that the Media will turn around one day and all of a sudden pretend its a great company and they never did say really different. Journalists will not hesitate and do what is required to sell and collect clicks. The mainstream readers will forget quickly but we will remember.
What we can hope for though is that some of the always negative reporter who did bend the truth by 180 Degree will be not forgotten and reminded what they did and how wrong they have been. To remind them we all should thank
@ZachShahan for his great and very interesting and insightful @Pravduh reviews that help to shed light on people who sell their soul for money missing any kind of integrity and honesty.
You remember the joke about 10 lawyers ?
Question: "What is wrong with 10 lawyers on a ground of a lake with weights on their feed?"
Answer: "Nothing"
You get the point.
Also its my, maybe naive, opinion that large media like Bloomberg, Business Insider and other have done lasting damage to their reputation. This can't be pushed on some individuals. I will never forget what they did to Tesla and the mission to protect our environment and make the world a better place to live in. Unfortunately I believe this will not be reflected in their revenue and subscriptions as most people tend to forget quickly.
Concerning the book you ask for I believe there will be much more than one book and one movie be released about the history in the making that we all experience this days and months. We are in the middle of a longer war of survival and what the ICE and also Oil industry does experience is in my view summarized in this sentence:
"if you don't get air - nothing else matters!"
Its better for all of us to expect their fight of survival to be a very dirty one and they just got a glimpse of low air in the US. A fight for survival is never pretty to watch.
The worst will come to surface and I expect the Oil & Gas & Car industry to have much more dirty tricks than we even think off. However on the positive side the public opinion is clearly not with them any more and they cannot fight the consumer. Its kind of over if you look at the facts but they may not realize it. Its a "dead man walking".
As of today I did expect them to catch up and transform a bid already but I am loosing faith every day a bid that they are able to and even truly willing to do it fast enough to avoid them loosing their business. Even the VW CEO Dies said that already in an interview to my surprise that the carbon regulations will require them to lay off up to 100k people if implemented. He wanted to spread fear of course and put pressure on the government regulations but if they have to fire that amount of people you can predict that they know what market share they will likely loose.
Because they have been successfully fighting government regulations in the past they are in the mess the face today. Innovation is what matters and they have been successfully avoided it by producing slightly better cars with slightly less emissions and expecting the consumer to applaud. They completely missed the concept of an Oligopoly that controls a market but with less competitive pressure does not improve and finally looses the touch to the consumers.
That all goes well unless someone does not play to their rules. 50 companies since about 1950 did not play to their rules and they buried all of them. They thought Tesla will be an easy one. Just one more time. The # 51 carve on their wood. They did not expect THIS to happen. Not that quickly and not the order of magnitude.
What I hear from the auto industry are many measures, actions and attempts to mitigate, divert and fight carbon regulation, emission compliance standards and the public opinion as such.
What I do not hear is the true efforts and hard work to build world class EVs that are better than Tesla. Its to me not like they truly did and failed which would be acceptable to me. Its really like they said we will build an EV that is 80% as good as a Tesla and given its the Audi, BMW and Daimler brand consumer will buy it.
At the end of the day the large automakers have lost their understanding what the consumer is looking for. This is because they lost their direct contact to them as the dealerships own it and their products and services never have been challenges in the last 100 years.
The most easy area where you can see this is the charging network.
Tesla's thought process is that they need to make sure they build all what is required to enable consumers a drive experience that is not limited by range and people can use their products as they used their ICE with regards of traveling from A to B be it a short distance or long.
The ICE industry thought process is charging is not our business as fueling never has been. Other industry or the government has to make sure the infrastructure is out there. We build cars and thats it.
Until today they have not truly understood that Tesla is not just building cars and thats it. You can transfer that thought to autonomous driving, Software upgrades and many more within the Tesla ecosystem.
They thought lets build an EV that is an Audi, BMW or Daimler within our horizontal integrated structure that we have build the last 100 years. Charging is not our business and suppliers should deliver the parts so we reduce the EV production into replacing an combustion engine and drive train with an electric engine and battery.
"Dead man walking"
