Thanks George -- regarding original content, that's where the Shipping Forecast is a great feature (as we approach the next season...)
However, equally I believe sometimes it's a matter of bringing just the simple useful facts to the forefront. About distilling down all the complexity and options into just the actions that a normal person could take to prepare.
And I hope the list is a good execution of that, which you'd think about sharing with a "normal" friend ordering a Tesla... Love to know if you think there's a simpler "checklist", or a simpler interface for the shipping updates out there.
You you get your SEO sorted and you end up at the top then so what if there are others doing the same?