JohnSnowNW
Active Member
Agreed that it does look like they sacrificed efficiency for design, and I’m 100% behind this. We need beefy looking SUV’s to gain more acceptance of EV’s especially in this segment.
Well, judging by the comments I've seen from the SUV/Truck crowd, the more "utilitarian" styling of the Rivian doesn't appear to resonate. IMHO, BEVs are going to need time to be accepted...and making them simply EV versions of their ICE counterparts isn't going to win over the ICE purists.
You have to strike a balance between utility and efficiency in the BEV SUV/Truck segment. I do think Rivian is taking this into consideration, but I think they may have been a bit too conservative. On the other hand, Elon makes it seem that they might be a little on the extreme end of the spectrum with the Tesla pickup.
I am interested in a BEV pickup, and as long as I have a useable bed, I don't particularly care what the rest of the truck looks like. However, I've already drunk deeply from the BEV koolaid well...so I'm not who either company needs to attract.