You're missing the point. Advertising can also sell good-will to change perceptions. Ask why do redneck truckers (or whoever) hate Teslas? There is certainly some kind of irrational hatred out there. Focus group the problem, figure out what causes the hatred and make a good campaign to address the problem. That's more Public Relations than trying to get more sales. Also talk about the plan to get more superchargers etc. (hint, it doesn't even have to be true....it's PR). Tesla has an image problem, outside of its comfortable fanbase, if you think it doesn't have an image problem then that's because you're in the comfortable fanbase.
Not that Tesla can be compared to the Exxon oil spill, but you get the point.
Exxon Corp. took out advertisements apologizing for the Alaska oil spill in 165 publications nationwide Monday as part of a media blitz by the world's...
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