myusername
Banned
what is your point?... Tesla will destroy all other auto manufacturers by producing 200k cars in 2018?...I know you don't care but this response is for those who do. It's not the total number of cars that matters as much as it is the market in which those cars are behind sold and the competition they are displacing. In the US, the 7 series and S class Mercedes have been decimated by the model S which now has roughly 40% share of the large luxury sedan market. I shouldn't need to explain this but those vehicles are the most profitable that MB and BMW make. The next most profitable are the larger SUVs which are being assaulted by the model X. Tesla cannot sell cars in every class because they are production constrained as they build out capacity, so they smartly target the most profitable classes first and then work down from the top. This top down approach has caused an almost instantaneous response from VW, BMW and Daimler. It was enough to threaten there top 3-4 models in terms of margin to get them to commit to investing a combined $100B in EVs. But how much market share are they going to take from Tesla that has 1-2%? How much from each other and their own profitable models? If I'm a die hard BMW guy I'm only going to buy an EV if it's a BMW. So BMW will be converting loyal profitable ICE customers to EV customers at a massive loss while they build out capacity. Those companies must invest in compete drive train and battery production. But only if they actually want to sell them. They are probably better off just seeding market share to model 3 because they really have no ability to match it, even with $100B investment. How do I know this? Because if they could do it, they would have done it rather then sitting in their hands until they were forced to do it. If they could make a better car, it would already exist for the exact reasons the op alludes to, they are huge and powerful companies with massive amounts of money. But just like the old adage that money can't buy you love, it also can't buy you a clue. It they could do it, they wouldn't have allowed Tesla to consume 40% of the large luxury sedan market. They have no response. You would know if they did, because you would see 10GWh battery factories opening soon. They just flat out cannot match Tesla without the batteries. It's like saying that GM makes really good cars so it would be easy for them to make really good helocopters because both have motors. Those companies are full of mechanical geniuses who couldn't build you an EV if they had to save their own lives. It's just completely foreign to them. The motors are simple but everything else requires a ton of testing and a long history of working with the tech. There just are not armies of EV engineers with experience running around. That's why ex Tesla people are so chased.
The model 3 ramp will happen soon enough to cause a tremendous amount of pain to those Germain luxury brands. Yes BMW will still sell a lot of Mini Coopers, but they are going to be absolutely mauled in the mid and small lux sedan market. I think they already have been. And what do they get when they finally invest billions in EVs? They can seed the rest of their ICE market share to their EV brands at massive losses (think GM bolt losses). Can you imagine how painful it will be for BMW, Daimler and VW with no fed tax credit in the US? They waited to long, or was it lack of ability? I still can't wait to see who is going to sell the cars for then, because their dealers won't willing sell them. They will need to be incentivized or strong-armed somehow. 2019/2020 is going to be a very entertaining time.
BMW + MB deliveries exceeded 5 million in 2016... Tesla sold 100k in 2017... so what the F are you talking about?