seabie
Member
Good point. Meanwhile, the advertising lever is still available to be pulled. Here in Chicagoland there remains a huge number of potential buyers minimally aware of Tesla or electric cars in general. A significant number still have not even heard of Tesla and its cars. Only a minority of people follow the financial news. Of course once the Model 3's are in customers' hands, word-of-mouth advertising should pick up quite significantly.
My experience is similar here in Columbus. I had a Model X for a 24 hour test drive last month and did tons of test rides with friends and family. We also attended all our normal family events / sporting events. I was blown away at how many people had never heard of Tesla or that the cars were fully electric etc... This should change dramatically when Model 3 is out in numbers and everyone knows someone that owns a Tesla.