I'm afraid I have to defer to what Musk said in his earnings call, "it's clear from your response that you don't understand the concept."
You said car manufacturers move downscale as they grow, I gave you the examples of Ford before Lincoln, VW before Audi, Hyundai before Genesis, and Chevy before Cadillac., just to name a few. Most car manufacturers move upscale as they grow. That's why Tesla's "strategic goal" is so revolutionary.
There is a difference between their "business goal" and their "mission goal" and their "strategic goal". Producing a $25,000 vehicle is a mission goal, but perhaps a strategic goal, but it will never be a business goal.
Let me bold and say that Tesla will NEVER build a $25,000 EV! At least for use in the US. If one is ever built in China, it will never reach our shores at that price.
That is the point, I was trying to make. If you are totally dedicated to your mission goal, you'd put an EV in every driveway. That obviously runs counter to a business goal of making a profit for your company and for your investors. If you are holding your breath and waiting for TESLA to generate enough capital or develop enough engineering capacity to build a $25,000 vehicle, you can exhale. You heard it straight from the horse's mouth at the earning call. "Making a $25,000 care is not even on the table and that sort of question is just sort of the wrong question." The $25,000 Tesla is now a vehicle of blogs and dreamers. We are naive to think it will come to fruition. Remember the $30,000 Model 3. Sure. Each year that passes, pushes a $25,000 vehicle further away as costs of the metals rise and others entering the EV market drive the price of the metals even higher. We are naive to think it will come to fruition.
The clearest example of the death of the $25000 car is that
Mines are the biggest holes in Tesla’s $25,000 car plans.
MINING.COM’s ranking of the Top 20 EVs of 2021 and the battery metals used in them shows Tesla and its competitors struggling with rising costs as lithium, cobalt and nickel prices surge:
A year ago MINING.COM also calculated how much lithium, nickel, cobalt, rare earth, graphite, copper, manganese and aluminum Tesla will need to reach its stated goal of producing 20 million cars per year. In short, Tesla would have to own vast swathes of Chile’s copper fields, buy up most of the Congo’s cobalt operations, convince Indonesia to hand over all its nickel, procure 23 times Madagascar’s graphite mining, and break China’s rare earth monopoly.
Do you really think those resources are going to get "cheap" enough to make a $25,000 vehicle? Telsa has carved out it's niche. It's going to leave the $25,000 car to the likes of Hyundai and Kia and the Chinese. The number one selling car in China is a $5000 EV. Tesla comes in second.
Musk is an ADHD poster child and he gets bored easily, (EVs, roofs, flamethrowers, Space X, Starlink, the Boring Company, Tesla underwear and Tesla Tequilla to name a few. He spent an hour making fresh promises about robotaxis (“the most important source of profitability for Tesla”) and a humanoid the company unveiled in August which “has the potential to be more significant than the vehicle business over time." He is bored and his mind is moving on.
So, what has been the greatest influence on
accelerating the world's transition to sustainable energy.
Elon Musk himself.
Without him and his vision, we wouldn't be having this conversation.
Without him and his vision, we wouldn't have almost every car company in the world scrambling to break into the EV market.
Without him and his vision, we wouldn't have the reduced emissions we have today. A recent study from the Yale School of the Environment published in
Nature Communications found that the total indirect emissions from electric vehicles pale in comparison to the indirect emissions from fossil fuel-powered vehicles.
So hat's off to Elon. He should be appreciated immeasurably for his contributions. He should also probably hire a PR/Marketing specialist to handle his earnings calls, but that is a discussion for another time. Musk can't, alone, be expected to save the world.
I never said Tesla should make a $25,000 car. As a stockholder, I don't think they should. I simply started (the business model aside) and in the purest sense, that would be the fastest way to
accelerate the world's transition to sustainable energy. Let's leave it there.