Honestly I think they could price FSD at $10,000 (total, not on top of EAP cost) if they offered real L3 on divided highways, and they'd sell a ton more of it than they do now at 3 pre-purchase. L3 on highways is a huge feature. Being able to "officially" safely read or check your email or whatever while driving would be huge.
This is exactly what I hope they'll do. This would clean things up nicely, and keep them ahead of competitors.
Right now EAP isn't competitive in terms of convenience with systems that use eye tracking instead of the torque sensor. Supercruise was the first system, and I fully expect GM to use it on other systems. There are also the EyeQ4 systems from MobileEye to watch out for. The first of these systems is in the new BMW X5. It's limited to 37mph with their extended traffic jam assist package. I'm still waiting for some reviews of how well this works along with how the lane-steering is beyond 37mph.
Mobileye - Most Impressive Self Driving Demo Yet (CES 2019)
FSD is too far away to effectively compete with really good L2 systems coming on the market so Tesla has to step up their game to keep their lead.
When April comes around it will be 2.5 years from the time that EAP/FSD was announced. So it's time for Tesla to consider changing how the systems are sold especially as we have no FSD features to date.
The best way is to simply sell the system as FSD, and only FSD. Where they have a very clean concise game plan to accomplish L3 at the very least. People didn't get the FSD option because there was no promised deliverable. The economics can work for Tesla if Elon doesn't appear to be selling snake oil.
Having FSD only allows them to freely extend EAP until it morphs into L3 and beyond.
$10K total is not a bad price. It's only $2K higher than what I paid where I figured I'd have L3 within 2-3 years.
Even if a person doesn't get that package then they'll still get safety elements provided by it. They'll also get things like advanced dashcam, sentry mode, etc. These aren't part of a package, but come with a Model 3. I imagine that they'll also get TACC to stay competitive. I can get some pretty cheap cars these days that come with adaptive cruise control. It's time for that to be included.
The other reason that I want Tesla to dump the EAP/FSD separation (for new vehicles) is L2 driving has always been a stepping stone. This is especially important considering that it's been revealed that the NHTSA study on it was deeply flawed.
Tesla also publishes safety information every quarter, and the way to dramatically make that better is to improve Autopilot as a system, and not get bogged down on what is EAP versus what is FSD.
So all new cars will simply have the FSD option, and won't have an EAP option. I'll continue to hate on the name, but I don't really care about the name.
All Model 3 owners will be allowed to upgrade for a price (probably $5K to $7K).