Cancellations will happen of course. I'm sure there are people who reserved the Model 3 planning for the $27,500 car. When it turns out that car is not available, it it only natural that they will cancel reservations. Why are people surprised? Time also matters, people need a car and can only wait so long. Once they purchase a new car, it may be many years before they are willing or able to spend money on a new one, so why keep the reservation? That also applies to people who wanted AWD - they may just say "I'll buy me an Audi or a BMW for the next 4 years, then come back to the Model 3" (and please, before I get flamed here, not everyone who buys Tesla's does so to be green - when Elon started Tesla he said it himself, very few people do, hence he set out to create a desirable car that people buy because they want it, not because it's electric).
Anyone who thought Tesla was going to convert 100% of their 400K reservations to sales perhaps fell under Elon's spell a little too hard.
Go configure ANY new car right now from any manufacturer. They all have a 'starting' price for cars that are crippled. By crippled, no one buys a car without the infotainment system. Infotainment system runs a few hundred for actual cost but ends up being a $4000+ price increase.
Worst yet is GM. You do not get the best SAFETY features of a car until you go to their premier trim. What person (especially one with families) compromises on safety features?
Every Tesla has the same infotainment system. Every Tesla is as a safe as any other Tesla.
Personally, if I desired a Tesla I would wait. Look for cheaper Model S options if I truly couldn't. If I had to drive a lesser car for a longer time (RIP Mazda 3), drive Uber part time, go back to ramen/hotdogs - I would do that before settling on an Audi or BMW.
No one believes Tesla will convert 100% of 400K reservations But they will sell more than 400K Model 3s. As people drop off, people add in and more cars on road equates to more brand visibility.
Model 3 was never as inexpensive as people had hoped. The base price is $35,000, but that requires the buyer to choose solid black paint, which a lot of people just won't do. Black cars can get really hot inside during the summer in many parts of the world. Black cars look fantastic when clean, but show dirt and other blemishes very easily. The $1000 paint option upgrade is going to be almost a given for most buyers IMO. There's also a $1000 delivery/document charge. $30 for wheel center caps and lug nut covers for people who prefer the look of traditional alloy wheels and want to leave the aero covers off.
The Model 3 base sticker price is realistically $37,030, and around $40,000 OTD depending on local sales tax rates.
Many people also may not have $7500 in federal tax credit liability. A person with a family and plenty of existing tax breaks for dependent children and home mortgage interest deductions could easily have lower than $7500 in federal income tax. The credit is not refundable as far as I know, so much of it could be wasted.
I confess that I did not wait in line, because I wanted to know exactly what I would be getting at the 35k price point before I put down a deposit. Waiting in line was an act of faith.
This may cost Tesla at the lower end of the market, but the unfortunate reality is that it may not matter. Tesla makes more $ by converting BMW and Benz buyers than it does by converting Accord and Camry buyers.
As mentioned above. NO car is ever as 'inexpensive' as advertised. Black is my favorite car color except for the dirt and blemish. I am considering Black with xpel stealth but I digress. I remember Elon specifically thinking ASP is going to be 42K.
Even though Tesla can technically produce a car that sells for $35K, it is not in Tesla's best interest and survival to do so. At least not *UNTIL* they have 10K cars produced in a month and where they can leverage declining cost of components and economies of scale. Even then, count on nagging and free trials (Tesla version of Sirius XM) of EAP and FSD to try and swing that extra $8000.
We both know that people in general are very bad at math and very bad at reading fine prints. Whether they qualify or not for the credit, they won't actually figure that out until the night they do taxes.
Tesla will not win an attrition war based on volume for a very very long time. My friend who works at Toyota says they can produce a car in under 2 minutes. Gunning for Audi, BMW, Mercedes, Lexus, 3 Series, A4, C class etc is the move to make.