@Julian without quoting your post above
I think EM has come to that basic conclusion as well and sees the transformation happening fastest through competitive pressures (some of his comments reflect that position). Also think that's why he's going full bore on GF (including dual location strategy). Wants to get to the obvious solution faster than FUD can bend the course
Thank again for all your excellent analysis work
Much appreciated.
EM has noted that Big Auto is dragging its feet and that regulation and competitive pressure is the likely answer.
EM has noted that regulation is unlikely to do the trick as lobbying budgets of the theoretically regulated unduly influence policy. What we see on the ground, however, is not just regulation failing to encourage Big Auto to pursue EVs, but actually to assist in funding polluting competition to EVs in the name of green energy and transportation policy.
In public at least EM has concluded that competitive pressure will drive Big Auto to produce competing EVs. Short to medium term that is not the outcome EM has obtained from competitive pressure, not even close.
Instead Big Auto is responding (with the backing of Big Oil) with a strategy aimed at attacking EVs in general and Tesla in particular.
This renders the Tesla mission statement obsolete: "Our
core mission of catalysing the electric vehicle industry" is a mission that is no longer available, at least without a long period of holy war with Big Auto & Big Oil.
The new Tesla Mission Statement that is now forced upon Tesla whether it likes it or not is "To
transform the vehicle industry with electric vehicles" (or to be swept aside by an overwhelming force of protectionist corruption).
I personally find the larger battle to have been inevitable in the coming and in fact much more entertaining and interesting than all this talk of catalysing anyway.
In chemistry catalysts are helpful in reducing the activation energy for desirable reaction pathways that would probably occur given enough time, that may well be true on a very long time horizon for EVs but there is no catalysing a reaction that does not want to occur. On a short time horizon you can't catalyse ICE Auto Makers to give up their core business, that is not the kind of help they are looking for.
I somewhat expect that Mr Musk is equally aware of it. An overwhelmingly superior product ring fenced with patents and consolidating multi-year unassailable cost advantages in Gigafactories is not inclusive behaviour, it is leadership behaviour. Still does not hurt to talk a good talk when it comes to inclusiveness though.