Interesting. They did mention that they would be mostly "targeting existing Tesla customers." I wonder if this is to do this type of direct advertising, which is super cheap compared to a mass advertising campaign.
If you were to consider this, the big benefit per my understanding is if there is another power outage like this past winter, you could potentially still have power because they have enterprise-scale backup. Much of Texas's energy (like many states) has to be generated based on demand, and is not stored. When you can't generate, because the equipment fails, or its outside of operating guidelines, there is no power. The difference in Texas as you are probably aware is that you are disconnected from the federal electrical grid, which would typically allow you to draw from neighboring states to avoid widespread outages when your state cannot generate.
