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. The Model S is in fact already an outdated car and the only reason why companies like Toyota and BMW don't create a direct competitor is the profit margin.
I know that americans always see themselve as the leader in tech. But that is not how we think. I see no way for Tesla being sucessfull in Europe without subsidies. Musk wants to sell 10.000 cars a Year in germany. He will be lucky if he sells 1000. Japan might be worse still.
among more complicated analysis around sales growth, costs, margins, discount rates, etc that I like to do around major positions I hold I also like the simple ones.
I agree with Realist that it is all about valuation. So at a $20B valuation for a company with high growth prospects I start with P/E guesstimates. I don't think the existing automakers are a good benchmark any more so than newspapers were for internet companies 5-10 years ago. Any of the publishing companies could have built substantial internet portals, search engines, apps, etc., but the fact is that they were too tied to existing business models and internal structures (talent / lack of talent included) to do so. this is a common story with companies that provide substantial technology disruption and you either believe it or not.
So at a P/E of 20 and a valuation of $20B what would it take/ when could TSLA reach this? If Elon says 25% margins for the Model S and X and average selling price of $100k (this is the EASY math version) then TSLA would need $4B in revenues or 40,000 vehicles sold. Seems to me that they will hit this run rate by the end of next year at 800 vehicles / week. that would put them at a revenue multiple of 5 and earnings multiple of 20, neither of which are particularly unreasonable for a high growth company that is a major disruptor.
Of course this is an oversimplified analysis, but they too have utility.
So other manufacturers cars don't have warranties or problems? You are really grasping here, and your track record is sad.The crucial key to my thesis are the warranty claims.
The initial gross margin is not going to help you when warranty claims explode. And this is what I see from several sources incl. this forum.
The Model S has a 50.000 mile warranty. Imagine one serious battery problem and it destroys the profit margin for 3 or more cars.
Getting the quality right is everything to get sustainable profit in this industry. Tesla is a very long way from that. I believe Musk is clearly underestimating this factor.
If this warranty claims will show up in the numbers, basically showing Tesla's inability to create any positive cash flow, it should be a shock to the bulls.
The crucial key to my thesis are the warranty claims.
The initial gross margin is not going to help you when warranty claims explode. And this is what I see from several sources incl. this forum.
The Model S has a 50.000 mile warranty. Imagine one serious battery problem and it destroys the profit margin for 3 or more cars.
Getting the quality right is everything to get sustainable profit in this industry. Tesla is a very long way from that. I believe Musk is clearly underestimating this factor.
If this warranty claims will show up in the numbers, basically showing Tesla's inability to create any positive cash flow, it should be a shock to the bulls.
The Model S has serious major issues. Just browse through this forum, the car is not on a competitive level regarding quality.
Tesla refurbishes pretty much every part. Battery problems are dirt cheap to warranty, as you only have to replace what is bad.assuming an 80k asp and a 25 percent GM that statement says that replacing one battery under warranty would cost Tesla 60k or more. That is higher even then their retail price on these batteries. While I am glad you are posting here and warranty claims could become an issue .... you are clearly exaggerating when you say one bad battery would eat the profit of 3 or more cars.
The financial impact of warranty claims do become an issue when rising beyond the calculated provisions.
The Model S has serious major issues. Just browse through this forum, the car is not on a competitive level regarding quality. And you cannot sort it out from one Day to the next. It takes years to get it right. Most failures in the car industry happened because of quality issues.
The over optimistic view on demand and technology, the competition and the overall weak financial condition are other points, still the warranty claims are the major factor the market seems to overlook for the moment.
The valuation is far beyond any reasonable approach. But since were are in a bubble it could become 300 before turning to 50 and lower. In the long term I see very little chance for Tesla to survive.
Warranty claim worries is a valid concern. So is a fire that destroys the NUMMI (Tesla have only one plant and are vulnerable in that respect). So is a big earthquake that shuts down Panasonic battery factory (until they have secured other suppliers). Etc. etc. But are you really building your short case on this?
I never said they weren't a valid concern, but I want to see his analysis on the financial impact. I haven't seen squat. If he's making assertions, he needs to be able to back them up on stuff other than emotions and hopes and dreams of Tesla's demise. Truthfully I could care less on what he bases his short case on because I enjoy free lunches, but if he's trying to sway others into believing stupidity there's a serious problem with that.
I dunno, there should be room for opposing views on this forum. Seems like whenever someone who's short or even a bit negative shows up here, he gets pounced by 200 contributors, accused of trolling, accused of being stupid etc. I think opposing views are valuable feedback which should be appreciated.
It's all about Valuation. Tesla is a 20 billion$ company. So far they have not generated a single $ on cash flow despite the surprising success of their flagship car Model S. People try to justify the market cap through various arguments (technological leadership, brand value, Musk being a genius etc....) All this "believing" and the sheer greed through the share's surge has created this massive bubble.
I don't have a crystal Ball, so indeed Tesla could go to 300 and higher. Still I see very viable chance for Tesla actually ending up as another Fisker. The people who really believe that Tesla can shake up the whole industry have obviously no insight into the forces and knowledge of this sector. The Model S is in fact already an outdated car and the only reason why companies like Toyota and BMW don't create a direct competitor is the profit margin.
I know that americans always see themselve as the leader in tech. But that is not how we think. I see no way for Tesla being sucessfull in Europe without subsidies. Musk wants to sell 10.000 cars a Year in germany. He will be lucky if he sells 1000. Japan might be worse still.
Interior build quality is nice, but it doesn't quite hit the standards of what you'd see in an S-class Mercedes or a 7-series BMW or an LS-class Lexus. The minimalist dash and console are certainly refreshing, but the hints of plastic are jarring where they appear. Further, though the Model S is stuffed full of bells and whistles that other cars don't have, it lacks many of the whiz-bang features that other brands do have. There's no heads-up display and no forward-looking infrared camera (as with Audi and its tech package, for example). There's no adaptive cruise control, no automatic blind spot detection, no self-closing doors. Compared with the polish of other players in this space, Tesla's Model S comes up a little short.
I find it hard to believe that such a young company with a basically new and unproven technology can achieve anything close to that, especially considering the fact that they have a 8 year warranty on the battery.
Based on data collected from more than 600 owners in our 2013 Annual Auto Survey, the Tesla Model S earned an average predicted reliability score.
The reported problems were NOT on the sophisticated electronic systems, powerful motors, or giant battery pack, as one might expect. Instead, it was the smaller details that caused some minor issues, such as wind noise, squeaks and rattles, and body hardware (including the sunroof, doors, and locks). These mechanical items expose one of the myriad challenges in competing with massive, long-running corporations. For Tesla, everything is new and almost every part is developed and fit together for the first time in modest volume.