I love the sound of a high performance ICE, but I could eventually see myself getting on board as a car lover with this sound at some point. And you could hear this sound when you want with out it being artificially generated through speakers (which I think is the dumbest thing ever, I would rather it be silent that coming from the speakers) because this is mainly combination of the wine of the electric motors and the straight cut gears. Now if you will take note when he is is not accelerating its not that loud, so it wont get annoying when your cruising down the highway because there is no tension in the gears (which is what makes the noise). But step on it and hear the sound of a mix between an f1 car and a jet!