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Elon on CBS This Morning regarding Model 3

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The keycard/bluetooth interface is obviously not an impediment for mass production.

But it may be an impediment to mass adoption of they can't fix it and make it 99%+ reliable via OTA.

If it continues to be unreliable and Tesla refuses to change course and make a regular fob available, that will be a big hurdle for non-enthusiast buyers to get over.
 
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I guess they just aren’t targeting the “doesn’t have a smartphone” market!
For the most part they followed the KISS principle in regard to the car, now they need to in regard to the production line as well. Simple and automated are not always the same thing.

It's not that opening the car requires a smartphone, it's that the system too often simply fails to work right.
 
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