I would guess that people who are in a position to shell out £15000 on solar/batteries probably have that £15000 ready to spend on any number of alternative "life improvement" projects. It you spend it on a new kitchen and associated gadgets you never get that money back. In most cases the old kitchen would continue storing your plates and cutlery and enable you to cook your dinner. If the money was put towards a new car the money would just drain away over time. If you went on a world tour you would have a great time but have none of the money at the end. If you have an expensive hobby that involves sailing, flying, motorsport ... even golf ... the money just goes. So unless you are depending on the investment income from that £15000 (in which case you wouldn't be considering spending it anyway) the solar/batteries scheme definitely looks "less bad" than most other ways of frittering the cash away! If it ever actually pays for itself then that's a bonus.