macpacheco
Member
Until CARB incentives are gone, Toyota will gladly keep low investments on Mirai just for the credits and the publicity.I expect better of Toyota than to chase a sunk cost fallacy. You should too.
Thank you kindly.
If I recall, each FCV sold by Toyota gives them about 150% of the benefit of an EV, no matter how useless that FCV is to their customer.
It doesn't really matter to them if H2 is ultimately a dead end. What matters is how it helps the next few quarters bottom line. And I'm not sure Toyota actually believes H2 is a dead end.
Matter of fact, I'm in favor of just killing the ZEV+CARB credits altogether (but keep the punishment for their gas guzzlers).
And increase the ceiling in ZEV purchase incentives until half a million units/manufacturer (in the USA).
The companies that are serious about building EVs get just a fraction of their benefit (cause they build no ICVs), while the large companies that only do compliance EVs get the full credit.
Look at the whole forest rather than just a few shiny trees.
Toyota believes in hybrids. They already sell in pretty good numbers.
The benefits are per unit. The cheaper each unit is, the better. Even if a Prius gives them half as much benefits of an EV, and its profitable to them, that's all they will be serious about doing.
Until Model 3 starts eating away at Prius sales, Toyota will keep the current game.
But I'm certain that behind the scenes, they are readying an EV to *try* to compete with Model 3.
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