First and foremost, they're "incentivized" to attract eyeballs. Put "Tesla" in your headline and you attract lots and lots of eyeballs. That keeps the doors open. They could run a FUDster selling doom (and hoping to short) or a devoted fan selling unicorn farts. I don't think it much matters to most of them so long as the clicks cascade in.
Robin
That's true, but that's not the only thing.
There is a reason some medias talk bad about Trump and some other medias talk good about Trump. Even though talking bad about Trump attracts way more eyeballs.
" Mainstream media CEOs " are friends with people whom Elon companies are threatening their status quo.